Goals & motivations: You should also make it clear what your audience wants to get or to do with your product. A vivid image, sketch, or cartoon can help your team picture your users clearly, and help you establish a consistent understanding of the target users. It includes any detail that can help your team understand the persona better.ĭemographic info: Other demographic information, such as age, gender, income, education, location, and other background information can help you create a more authentic character, not a fake one. Personal info: You are supposed to present the personal information at first, including name, job title, company, brand, job description, family status, and more. However, there are some basic elements or demographic information that your user persona should cover: In a good and representative user persona, the elements that different types of user personas include can vary from one person to another. It can be used as an initial sketch of user needs before you start to do enough user research. Without directly emerging from user research, a fictional user persona describes how a typical user would look.
They make it easier for your entire team to understand the target audience better.įictional user personas are defined based on the interactions that the previous users have made with your products. These days, many teams and companies choose this type of user personas to present their user needs.Įngaging user personas have been designed with engaging characters and stories, making the involved users more vivid and realistic.
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It makes it easier for your team to have a full idea of users' pain points, behaviors, and goals based on different roles. Role-based user personas tend to depict users' information according to roles. It is a good tool to help you and your team simulate what processes and workflows that your users prefer to follow to achieve their needs while interacting with your mobile or website product. This type of user personas focuses on the goals that a typical user may want to achieve on your website or mobile app product. User personas can be generally divided into four types according to different usages and understanding perspectives: Here is what a good user persona looks like: It provides you with a solid base for designing your products to serve the target audience better. It is generally created based on user research and can help you and your team have a better understanding of your users' goals, pain points, behaviors, and other demographic information.
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All templates are free and downloadable to help you hasten your design process.Ī user persona, also called persona, customer persona, or buyer persona, is a typical virtual representation of your target audience. In this article, we'll share the best user persona examples and templates to create your own user personas better. That's why many teams and companies create or look for good user persona templates to guide their website or mobile projects. It serves as the perfect tool to make you and your entire product team communicate and collaborate better. 28, 2020: We updated the article with 20 best user persona examples &templates, also design tips and tools to help you create the best user personas quickly.Ī good user persona helps you know your target market better and enables you to create a product or service that really meets the user's needs.
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